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CM
Cameron McDiven

    Water 2 Water

Brand Strategy
Brand Design
Advertising
Communications
Environmental Design

Brand Strategy / Brand Design / Advertising / Communications / Environmental Design

The Need
Water2Water suffered from a lack of brand differentiation from competitors in the highly competitive water filtration market. There was also a lack of consumer awareness of what differentiated a poor service from a professional service in a technical field like water filtration.

The Method
The key insight was that Water2Water do not just purify water, they purify people. Cameron brought this message to life in a new brand identity, adopting a bright watermelon colour that helped make the brand stand out from a sea of blue competitors. The brand was rolled out to all channels including CEO presentations that highlighted the visual difference between their regular servicing and the ‘set and forget’ philosophy of competitors.

The Benefit
The company has dominated the local market since rebrand and built a strong brand awareness with domestic, corporate and industrial audiences.