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CM
Cameron McDiven

    Senec

Brand Strategy
Product Naming
Marketing Strategy
Digital Content
Brand Direction

Brand Strategy / Product Naming / Marketing Strategy / Digital Content / Brand Direction

The Need
Australia is developing into a significant market for solar panels and also for battery storage units. They offer the ability to boost the effectiveness of solar installations while providing additional safeguards in case of power failure. Senec is a long-lasting German engineered system that needs to carve out a position in this emerging market.

The Method
Cameron is adapting this existing brand identity and developing a strategy through close collaboration with partners in Australia and Germany. This will guide the development of marketing collateral, promotional activities, selling approaches as well as a long-term program of building Senec into a significant category brand.

The Benefit
With the assistance of an experienced team led by strong brand direction, Senec is able to hit the ground running without needing to hire an entire marketing department. Enabling speed to market will help the brand to establish a strong niche position in Australia that emulates its 25% market share in Germany.