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CM
Cameron McDiven

    Guildford

Design
Art Direction
Copywriting
Illustration
Print Management

Design / Art Direction / Copywriting / Illustration / Print Management

The Need
Guildford Grammar required a prospectus that would differentiate from other private boys schools. The core offering of ‘Developing potential’ needed to be given creative expression through highly emotive words and imagery.

The Method
A fold-out case was designed with headlines and images that intrigued and inspired the viewer to launch the enclosed DVD. Illustrations were blind varnished onto the photography to highlight the intellectual, artistic, sporting and cultural strengths of the school without lengthy descriptions. Inside the DVD was a powerful video and easy-to-fill-in application forms.

The Benefit
Marketing and Public Relations Officer Helen Tuckfield has said “it has been a very successful marketing exercise have a considerable impact on this school.”