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CM
Cameron McDiven

    Ausdance

Brand Strategy
Naming
Brand Design
Advertising
Communications
Environmental Design

Brand Strategy / Naming / Brand Design / Advertising / Communications / Environmental Design

The Need
Ausdance wanted to create a shared marketing platform for the various dance companies in Western Australia in order to increase audience attendance. The platform required an umbrella brand that could act as a portal to a wide range of dance experiences in both an on-going and festival format.

The Method
Workshops were conducted with all dance companies to compile a unified offering that could be accessed through one site. The name MoveMe was created to offer a strong emotional promise to deliver truly moving experiences through dance. A visual identity and campaign graphics were developed for use over the initial launch period of the new brand.  

The Benefit
The MoveMe Festival is an on-going cornerstone of the WA dance calendar. It has widened the support base and opened a shared revenue stream to a wide range of dance companies.