Submitting details.
Please wait ...
CM
Cameron McDiven

Audit

Audit

Your bounce rate on your website is sitting at a depressing 68%. Your retail premise or trade show booth seems to be invisible to passersby. Your brand is continuously confused with a competitor's. Before you increase your marketing spend, it's probably time to talk about your brand.

Cameron McDiven has 19 years of experience in assessing brand performance, and devising creative business solutions.

The process he follows is discrete, systematic, honest and prompt. He employs a combination of desktop research, interviews, and specialist partner insights, for larger jobs he calling in the services of experienced market research partners. Depending on individual requirements, the following areas of the client's brand are audited:

Internal Audit Categories:

  • Purpose / Values
  • Positioning
  • Brand Promise / Unique Selling Point
  • Tone of Voice
  • Internal Culture
  • Product Strategy

External Audit Categories:

  • Visual Identity
  • Digital (Website / SEO / Apps / Social Media)
  • Printed communications
  • Advertising
  • Sponsorships / Partnerships
  • Events / PR
  • Client Feedback
  • Videography

Systems and Infrastructure:

  • Brand compliance standards
  • HR / Inductions
  • Sales Approach
  • Customer Service
  • Brand Measurement Systems
  • Return On Investment

Email an enquiry